CV

  • BFA Fine Art, Oxford University, 2013-2016

    Foundation Diploma in Fine Art & Design, City & Guilds of London Art School, 2012-2013es here

  • Content Marketing Institute Diploma, 2022

    New Entrepreneurs Foundation Diploma, 2016

  • Senior Brand & Content Manager, MyTutor.co.uk, 2018-present

    • Leading MyTutor’s brand and content strategy and a team of 6 (line managing 4) for the UK’s leading online tutoring brand.

    • Built the business’s content marketing function from the ground up, growing awareness of and engagement with MyTutor’s brand as our revenue increased by 300% between 2020 and 2022.

    • Training 400+ new staff members in the brand and tone of voice to ensure successful brand rollout.

    • Building the UK’s most recognised tutoring brand amongst teens aged 14-18 with user-generated content on TikTok and Instagram.

    Content Writer & Strategist, ThanksBen, 2020-2021 (freelance)

    • Worked with the company’s co-founders to plan and execute their first content strategy, using their blog to build brand trust and underpin their SEO strategy. ThanksBen is an employee benefits platform.

    UX copywriter, Masters fitness app, 2020-2021 (freelance)

    • Worked with the founder on a handful of fitness apps, creating the tone of voice from scratch, writing app copy, explanations of complex running science and scripts for workout voiceovers. Apps included an Olympian’s running app and a team-based fitness programme launched mid-pandemic.

    Content Writer & Strategist, Many, 2019 (freelance)

    • Planned and wrote the first series of blogs on men’s self care and psychosexual health advice ahead of the business launch. Many is an online pharmacy for men’s health.

    Customer Insight Associate, Thriva, 2018

    • As part of my role I wrote and edited all help centre articles for Thriva, a leading health service using at-home blood testing.

    Customer Success Manager, Tutorfair.co.uk

    • As the company’s 10th employee, I supported the functions over Customer Success, CRM, UX copy, events and blogs.

    • Brand strategy & management

    • Content strategy

    • Team leadership

    • People management

    • Content performance analysis

    • Customer insights

    • Visual identity development

    • Tone of voice development & training

    • Content writing

    • UX copywriting

    • Design strategy

  • I also make art and organise group and solo exhibitions about current events, social issues and history. Including:

    Calamity, The Landing Gallery, London, 2021

    • Solo exhibition of my own paintings in response to the pandemic. Reviewed in Haringey Community Press.

    Healing: the Mind, the Body and the Image Today – 2019

    • Group exhibition of 5 female artists’ work to coincide with Mental Health Awareness Week. Reflecting how artists use their practices to heal from trauma.

    Trinity Buoy Wharf Drawing Prize, The Salisbury Museum – 2019

    • Shortlisted for the UK’s biggest drawing prize and exhibited in nationally touring exhibition.

Portfolio

Portfolio